Al Products | Group Product Manager I Ex-Mercadolivre and OLX Brasil

34 years old – Brazilian

Localtion: Barueri – SP

EDUCATION

Nove de Julho University Internet Systems – 2013

LANGUAGES

English / Spanish / Portuguese

About

+14 years of experience in technology, I specialize in digital transformation and product leadership, having worked at major companies such as Grupo Casas Bahia, Americanas, Mercado Livre, Electrolux D2C, Natura&Co, OLX Brasil, and Yalo. I have a strong track record of managing product teams and projects across Latin America (Argentina, Chile, Colombia, and Mexico), reporting directly to the Vice President of Products.

At Yalo, I am responsible for the Commerce Tribe, where I manage multiple squads and have a regular Go-to-Market (GTM) routine for launching new products, ensuring impact and success in delivery.

At Natura, as a Group Product Manager, I led the Global Sales Platform Tribe, managing a team of 5 Product Managers and optimizing OPEX and CAPEX management. At Electrolux, I was responsible for Digital Transformation and Product Strategy, leading the creation of MVPs, managing roadmaps, and hiring multidisciplinary teams.

My experience includes developing strategic OKRs, P&L management, and a people-centric approach to fostering high performance and value delivery. Advanced English and Spanish, I use my communication skills daily in multicultural and dynamic environments.

EXPERIENCE

Yalo – Product – AI Conversational Commerce

Jul 2023 – Current

Responsible for managing the Conversational Commerce product, an innovative mobile commerce solution that enables retailers to place product supply orders directly through conversational interfaces. This optimizes the sales process and empowers sales representatives, making the product essential for our clients by driving Gross Merchandise Volume (GMV) and enhancing operational efficiency.

Key Responsibilities:

• Developed and implemented the product strategy, establishing KPIs to measure success.
• Conducted market analysis and research to identify opportunities, lead product discovery, and prioritize features.
• Managed product delivery, ensuring smooth execution and promoting feature adoption.
• Defined and executed the Go-to-Market strategy, ensuring alignment with business objectives.

Key Achievements:

• Created AI/Machine Learning-driven features, including Predictive Commerce solutions.
• Integrated mobile commerce with marketing modules (smart segmentation) and conversational flows.
• Launched loyalty solutions, boosting customer engagement and retention.

Key Metrics:

• Conversion Rate
• Gross Merchandise Volume (GMV)
• Assortment of Orders
• Cart Abandonment Rate
• Cross-selling and Upselling
• Net Promoter Score (NPS)

OLX Brasil – Product – Real Estate Zap/OLX

Sep 2021 – Aug 2023

At OLX Brasil, I managed the P&L for products within the Real Estate unit, leading the creation of OKRs and driving innovation. I was responsible for integrating real estate software with the listing platform and developing B2C solutions, while leading a multidisciplinary team and fostering the growth of Product Managers.

Key Responsibilities:

• Managed the product P&L in direct collaboration with senior leadership (Directors, Vice President), ensuring strategic and financial alignment of products.
• Planned and executed the product strategy for OLX, focusing on the Real Estate Business Unit, driving growth and innovation in the sector.
• Created and managed OKRs, ensuring that goals were clear, measurable, and aligned with organizational objectives.
• Led a multidisciplinary team, including Product Design, Software Engineering, and Data Science, promoting collaboration and excellence in solution delivery.
• Developed products using agile frameworks, from the discovery phase through experimentation and launch, with a focus on delivering continuous value to users.

People Development:

• Mentored and led Product Managers, fostering professional growth and developing essential product management skills.

Product Leadership:

• Integrations: Led the integration hub between real estate software and OLX Brasil’s listing platform, enhancing user experience and expanding market presence.
• B2C Ecommerce: Spearheaded the development of a platform for property owners, enabling intuitive and efficient ad creation and management.

Natura &Co – Group Product Manager

Feb 2021 – Aug 2021

Led the Global Sales Platform (GSP) tribe, focusing on people management and development, and ensuring efficiency in the product delivery process.

Managed a team of 5 Product Managers, driving product strategy and ensuring the delivery of solutions aligned with global objectives.

Responsible for the efficient management of OPEX and CAPEX, optimizing resources and maximizing return on investment.

Defined and monitored quarterly objectives (PI Plannings), ensuring goals were clear, achievable, and results-oriented.

Maintained and evolved the product strategy, focusing on the continuous creation and review of strategic OKRs, ensuring alignment with the organization’s vision and priorities.

Electrolux – Group Product Manager

Aug 2018 – Feb 2021

Responsible for leading the digital transformation and product strategy at Electrolux, with a focus on disruptive actions to establish a digital innovation cell within a century-old global industry.

Led the digital transformation of the product team, driving innovation and modernizing practices and processes.

Developed OKR strategies in close collaboration with the business unit, aligning strategic and operational goals.

Created and launched digital products from conception to implementation, focusing on meeting market demands and delivering value to users.

Recruited and managed a multidisciplinary LATAM team, fostering a high-performance culture and collaboration across different areas and countries.

Key Responsibilities:

• Managed development capacity, ensuring efficient resource allocation and timely delivery.
• Led discovery sessions to validate hypotheses, identify market opportunities, and guide the creation of solutions.
• Developed MVPs, enabling rapid iteration and concept validation prior to broader launches.
• Managed Key Results, tracking progress and adjusting strategies as needed to meet established objectives.

Electrolux – Regional PMO

Responsible for leading the development and execution of the strategic roadmap for Electrolux’s D2C e-commerce, ensuring the prioritization of demands, budget approval, and defining solution architecture to support digital growth and innovation.

Key Responsibilities:

• Demand Prioritization and Budget Management: Led the identification and prioritization of critical needs, aligning decisions with the company’s strategic goals and ensuring efficient allocation of financial resources.
• Vendor Management: Oversaw suppliers, focusing on reviewing and optimizing work methodologies, and continuously improving service capacity to ensure quality and timely deliveries.
• Project Management: Provided comprehensive project leadership, from defining scope and requirements to creating detailed timelines and executing implementations, ensuring value delivery within set deadlines.
• Vtex Expertise: Deep expertise in the Vtex platform, focusing on APIs, PCI Gateway, OMS, logistics and inventory, marketplace integration, and managing rates and benefits.
• Middleware Expertise: Managed and optimized middleware, ensuring data parity, robust integration performance, and efficiency in update flows by implementing best practices to support digital operations.
• E-commerce Expertise: Developed new processes across multiple areas, conducted benchmarking of solutions, and analyzed international markets, applying best practices and innovations to drive the success of Electrolux’s e-commerce.

Mercado Livre – Product Owner – Payments

Jun 2016 – Mar 2018

Strategic leadership in API integration projects for digital payments, connecting MercadoPago with various e-commerce platforms to optimize the shopping experience and increase operational efficiency.

Key Responsibilities:

• Digital Payment Products Expertise: Technical expertise in developing and integrating payment solutions, ensuring a seamless and secure payment experience for end users.
• Technical Relationship with E-commerce Platforms: Acted as the main point of contact between MercadoPago and platforms such as Vtex, Loja Integrada, Tray Commerce, EzCommerce, among others, ensuring efficient technical communication and strategic alignment for payment and subscription solution implementations.
• Project Management for National and LATAM Integrations: Led complex payment integration projects across multiple Latin American countries, managing all stages of the project lifecycle, from planning to execution and post-launch support.
• GoLive and Integration Support: Coordinated the launch of payment integrations, ensuring successful go-lives and providing ongoing support to strategic partners to ensure smooth operational performance.

Key Cases:

Payment method integrations on Vtex and GoDaddy platforms.

B2W Digital – Product Owner – Fulfillment

Apr 2014 – Jun 2016

Responsible for managing and providing technical support to large accounts, focusing on the integration and optimization of systems for B2B, B2C, and Marketplace e-commerce, ensuring efficient and customized solutions for each client.

Key Responsibilities:

• Key Account Management: Full management of strategic accounts, providing technical support for critical e-commerce systems such as catalog, cart, promotions, checkout, payments, inventory, ERP, BI, WMS, TMS, and customer service (SAC).
• B2W System Expertise: In-depth knowledge of B2W systems, including catalog processes, payment, logistics, and fiscal operations, ensuring solutions meet the needs of clients like Xiaomi, Ambev, Motorola, among others.
• Prioritization and Requirement Translation: Translating business demands into efficient technological solutions, prioritizing based on criticality and impact.
• Agile Management and Product Backlog Control: Defining and managing the product backlog, coordinating teams, and implementing agile methodologies to ensure continuous value delivery.
• Feature Division and Sprint Execution: Creating detailed specifications, including business plans, requirements, flowcharts, use cases, and validating proposals with clients and stakeholders.
• End-to-End Project Monitoring: Continuous monitoring of projects, ensuring alignment between technical and business teams, with ongoing follow-ups to ensure successful adoption of new functionalities.

Grupo Casas Bahia – Technical Support Lead – E-commerce

Apr 2011 – Dec 2013

I was responsible for managing and optimizing BackEnd systems, with a focus on ensuring operational efficiency and providing technical support to Via’s key e-commerce platforms.

Led a support team of 4 analysts.

Key Responsibilities:

• System Management and Technical Support: Supervised the Ehub e-commerce platform and critical systems such as TMS, WMS, SAC, and payment gateways, ensuring operational continuity and swift resolution of incidents.
• Support for Commercial and Operational Teams: Provided direct technical support to users in commercial and operational areas, ensuring optimal system performance and rapid issue resolution to minimize business impact. Developed user materials and conducted team training sessions.
• ERP Analysis and Improvement: Conducted data analysis, modeling, and enhancement of the BSeller ERP, focusing on process optimization and ensuring effective integration across systems.

Success Cases:

• Nike: Provided technical support for critical integrations in Nike’s operations.

PontoFrio, Casas Bahia, Extra, and CNova Marketplaces:

Led improvements and provided ongoing support for these major brands.